steroids anyone?

Hey people, how's it goin? I hope you guys had a good weekend. Went down to Port Melbourne for some fish and chips today with the lifegroup, not many but it was a fair amount of company. Have been resting alot lately due to my horrible outburst of monthly legions of ulcers. Sad to say that i've been having it since i was a child and that my body is generally heaty and would have a reaction to the weather and also stress i think. A painful curse to have instead of just growing white hair when you're stressed out. Anyway i figure that it's good for me cuz' it shuts me up once in awhile rather than just blabbering most of my nonsensical thoughts out. Anyway, since it's been a lazy week from me i decided to take it slow and literally tone down the efficiency of my work. For once i'm at an equal level with my classmates. My classmates thought that it would be good for me too cuz one: i can't be ahead of them and make them feel left behind in their work all the time and two: that i need to chill and focus on the other stuff that's more important than my work.

This post is bout an advertising project(campaign) that i'm handling at the moment, this product deals with sweaty-egoistic-vanitying-healthy-freaks-who-can't-get-a-girlfriend-desperate-wannabe-men. Yeap, body building protein shake. hehehe no offense to those who are taking it and reads this, just thought i'd make the post a lil' more exciting. (please don't hurt me!!!...) Don't get me wrong, i love to have a rockin' six pack as well but i dealt with the fact that that's never gonna happen already, maybe one day... Yeah anyway i thought that this is kind of an interesting brief to encounter but time's a running and i got to keep it as simple, concise and make sure it SELLS! Thought around the phrase that we were given in the brief and that is, "Bulk up fast with all natural Ez-e Gain". Then the thought came that it's so natural that you won't even realised that you're strong, incredibly strong. Oh yeah and the product doesn't really exist which makes it even more flexible for me to determine the sort of demographics that i want to target and also design the actual product. Thanks to Kaz my classmate for being my model. I've got two concepts so far and i need one more, any suggestions? I'm thinking of taking a picture of my friend again doing his homework, writing and his pen broke in half but it's not as impactful as this first two. So this is what i've got so far... enjoy!


This is the product label


(click on pics to enlarge)